Five Methods to Receive More Mail and Postage Discounts

Five Methods to Receive More Mail and Postage Discounts

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if you don’t pay attention to the details, you might risk increased costs or worse, designing pieces that simply aren’t mailable.

Here are some handy reminders...

Customer Data Hygiene: An Unsung Hero of ROI?

Customer Data Hygiene: An Unsung Hero of ROI?

Given that the health and accuracy of customer databases is so critical to the success of our marketing and sales efforts, then why do so many companies allow them to become out of date and inaccurate? Surprisingly, sound data management and data hygiene practices are often the most overlooked components to a successful B2C customer marketing program.  Sure, it’s not sexy, but read on to learn why it’s essential and what you can do to insure that your customer and prospect data is as good as it can be...

8 Ways Secure Destruction can Save you Time and Money

8 Ways Secure Destruction can Save you Time and Money

Dealing with returned mail is a pain. You have to take back the mail, figure out why it was returned, update your database, shred the mail, and get a corrected address for future mailings. Believe it or not, as much of a headache as it is to us, it is a time and money sink for the USPS, too! That’s why they developed the “Secure Destruction” initiative, which is a pretty great program where they destroy the mail for you, and save you some time and money. Here are eight ways this program can save you time and money...