Color Statements: A Kaleidoscope of Opportunity for Banks

Color Statements: A Kaleidoscope of Opportunity for Banks

We all remember playing with kaleidoscopes as kids, right? Turning and twisting the instrument and being amazed at the colorful images that weren’t previously visible. In a way, that’s how many financial institutions now view their customer statements... 

Five Methods to Receive More Mail and Postage Discounts

Five Methods to Receive More Mail and Postage Discounts

With so many mail discounts available, your opportunity to save can make a real impact on the bottom line. But, if you don’t pay attention to the details, you might risk increased costs or worse, designing pieces that simply aren’t mailable.

Here are some handy reminders...

Customer Data Hygiene: An Unsung Hero of ROI?

Customer Data Hygiene: An Unsung Hero of ROI?

Given that the health and accuracy of customer databases is so critical to the success of our marketing and sales efforts, then why do so many companies allow them to become out of date and inaccurate? Surprisingly, sound data management and data hygiene practices are often the most overlooked components to a successful B2C customer marketing program.  Sure, it’s not sexy, but read on to learn why it’s essential and what you can do to insure that your customer and prospect data is as good as it can be...